J.P. MorganChase & Co
Problem
JPMorgan Chase & Co., one of the largest financial institutions in the world, is an organization dedicated to driving an inclusive economy for communities around the globe and across all facets of its business. They approached Code and Theory to help align their site to audiences’ needs, impact marketing objectives and brand storytelling.
Solution
JPMorgan Chase & Co., one of the largest financial institutions in the world, is an organization dedicated to driving an inclusive economy for communities around the globe and across all facets of its business. They approached Code and Theory to help align their site to audiences’ needs, impact marketing objectives and brand storytelling.
Results
Through comprehensive research across the business, user, landscape, and experience, we discovered all audiences had one motivation in common – they came to JPMC.com to learn about the organization and its identity in some form or another. We organized around our insights to create a new site that proves JP Morgan Chase’s story is aligned with the values users care about, enables seamless wayfinding to the content audiences need the most, exposes users to new and important stories, and leads the category in bold, yet inviting, design and brand choices.
• Immersive Article
• Mobile
TAILORED STORYTELLING
JPMC's digital-first strategy enables path-driven journeys, delivering curated content and storytelling for every audience segment to show who we are and what we care about.
